Cantu Beauty has recruited Skai Jackson as its new “face.” Jackson will serve as Brand Ambassador for the industry leader in textured hair care. 

Jackson will promote Cantu’s reformulated classics—now made with fair-trade organic shea butter plus B vitamin complex. The products are designed to increase moisture, strengthen hair, and help foster healthy hair growth.

Cantu’s new product lineup includes the brand’s best sellers: Sulfate-Free Cleansing Cream Shampoo, Hydrating Cream Conditioner, Curl Activator Cream, Coconut Curling Cream, Shea Butter Leave-in Conditioning Repair Cream, and Argan Oil Leave-In Conditioning Repair Cream.

Jackson is best known for portraying the role of Zuri Ross in the Disney Channel sitcom “Jessie.” She partnered with Cacharel last year as the face of its fragrance. 

Nikia Bowman, Global Marketing Director, Cantu Beauty, says, “We are committed to developing formulas that cater to the diverse needs of our consumers…and are excited to announce the upgrade to our top sellers with new clinically backed and consumer preferred formulas that provide more moisture and even better results.”

Bowman adds, “Our partnership with Skai Jackson is a testament to our dedication to innovation, authenticity, and positive change within the industry as we strive towards our goal to empower women around the world.”

Jackson states, “I am thrilled to partner with Cantu, a brand I’ve been using since I was a kid. Being a part of its evolution and advocating for products that celebrate authenticity is a dream come true. I look forward to empowering young women worldwide to embrace their natural beauty and confidence.”

Cantu’s Sustainable Mission

Cantu has joined the Global Shea Alliance, a non-profit association that promotes industry sustainability, quality practices and standards, and demand for shea in food and cosmetics.

This initiative aims to enhance visibility within the brand’s supply chain, contribute to parkland restoration efforts, support women’s livelihoods through training, and modernize women’s collection activities.

The Estée Lauder Companies joined the Global Shea Alliance in 2021, followed by Mary Kay in 2023. 

Additionally, Cantu is proud to continue its partnership with Women Empowering Nations (WEN), a non-profit organization that provides exposure, development and mentorship for girls accelerating their path to social impact and executive leadership.

In 2022, Cantu redesigned its packaging. 

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